Ryanair Makes New Agreement with Sabre GDS

“Ryanair is pleased to work with Sabre as we continue to improve our offering to an even wider range of business and corporate customers”, Ryanair’s Chief Marketing Officer, Kenny Jacobs, said. Photo source: Ryanair

Ryanair and Sabre Corporation, a global technology provider to the travel and tourism industry, on Wednesday announced an agreement that will see Ryanair’s low fares and ancillary services made available to Sabre-connected travel agencies and corporations across Europe via the Sabre global distribution system (GDS).

“Ryanair has become a popular option for corporate travellers and it’s now easier, faster and more efficient for travel agencies to shop and book Ryanair’s fares and ancillary content all within the Sabre system”, Harald Eisenaecher, Senior Vice President, Sabre Travel Network, EMEA said.

The combination of Ryanair’s low fares and extensive route network at primary and secondary airports, together with Sabre’s retailing technology and growing reach across Europe, will enable Ryanair to further improve its business travel offering.

Through Sabre GDS, Ryanair will be able to merchandise its fares and ancillaries the way it wants to, ensuring brand consistency across all of its retail channels.

According to Ryanair, more than 27 percent of its customers already travel on business.

“The airline’s launch with Sabre follows the introduction of Ryanair Business Plus last year and a dedicated corporate and group service, allowing even more businesses access to Ryanair’s low fares, saving European companies millions in travel expenses annually”, an announcement read.

Ryanair’s fares and ancillary products will be available on Sabre from the beginning of June 2015.