Emirates Launches ‘Be There’ Campaign

Emirates has launched a global campaign that celebrates curiosity, wanderlust, and the adventure that comes with travel dubbed “Be There”.

The airline has turned to its own “globalistas”, the airline’s dynamic and passionate employees hailing from over 130 nationalities and given them a starring role.

As ambassadors, these “Be There” globalistas will travel around the world over a six-month period, and bring their passion to life by capturing their unique “Be There” experiences through their own storytelling lens.

Selected through a talent show style competition held for Emirates staff, these seven globalistas will have the once in a lifetime opportunity to travel and discover hidden gems in cities across the airline’s global network on six continents. From music to food, fashion and adventure, each globalista will film their own journeys while exploring their personal passions – making the story and experience their own.

“Be There” will kick off with adventurer Rahed Ammoura, who is Cabin Crew Training Specialist with Emirates. Rahed will test his limits on the island of Bali, where Emirates will start a daily service on 3 June.

Emirates will work with the National Geographic Channel (NGC) to bring these stories to global audiences, through NGC’s extensive channel reach as well as Emirates’ own digital and social media channels.

The globalistas will begin their journeys in May and continue through November, and together will cover close to 40 destinations.