Accor Becomes AccorHotels, Asserts Desire to Make Guests ‘Feel Welcome’

Accor has been officially renamed AccorHotels and aims at increasing the clout and visibility of the brand by connecting it to its digital platform AccorHotels.com. It also intends to place the brand at the center of its ecosystem of hotel brands.

“Accor becomes AccorHotels and proudly re-assumes its role as a pioneer hotelier that never stops innovating and surprising, at the cutting edge of digital technology, but while remaining a hotelier, first and foremost”, Sébastien Bazin, AccorHotels Chairman and CEO,said in an announcement.

New logo and signature

The new identity features a more statutory logo containing deep blue typography. This new logo continues to showcase the Group’s symbol, the single, emblematic honey-colored bernache goose, which symbolizes “group spirit, determination and travel”.

The Group also announced a new signature: “Feel Welcome”, which, according to AccorHotels chairman, is a strong commitment to its audiences and enriches the bond between AccorHotels and its brands.

“Feel Welcome encapsulates the generosity and the very essence of hospitality. It is a promise addressed to all our audiences: customers, employees and partners, so that they feel expected, unique and privileged.”

AccorHotels is a leading hotel operator and offers its customers, partners and employees a large portfolio of internationally renowned brands covering the full spectrum, with luxury, midscale and economy. Over 180,000 women and men in 3,700 AccorHotels establishments look after thousands of guests every day in 92 countries.

In Greece, AccorHotels members include Novotel Athenes and Sofitel Athens Airport.