Lufthansa Signs Up to Travelport Rich Content and Branding Solution

Travelport, a leading Travel Commerce Platform, on Tuesday announced that Lufthansa is the latest participant in its Rich Content and Branding solution, an industry-leading merchandising technology for airlines.

Travelport Rich Content and Branding enables airlines to market and retail their products more effectively, fully displaying all of their fares, ancillaries and brand proposition to travel agencies. It includes rich product descriptions and graphics, optional or ancillary products for sale, including fares families, as well as “the next product/price point up” offers to encourage more upselling.

“In collaboration with Travelport, we can now provide travel agents and travelers with a more detailed understanding of Lufthansa’s services, fares and ancillaries”, Jörg Hennemann, Senior Vice President Automated Sales, Pricing & Distribution at Lufthansa, said.

“With regards to the implementation of our European Fare structure, passengers can now always choose the exact fare that best meets their needs and only pay for the services they actually want to use”, he added.

The industry-leading technology continues to attract the world’s leading airlines, both national and low cost carriers, from all major geographies. Over 110 airlines have now signed up with over 70 airlines already live.

“It’s fantastic news that Lufthansa shares our vision to offer travel agents visually-rich and interactive content so they can sell even more effectively to travellers”, Derek Sharp, Travelport’s Senior Vice President and Managing Director, Air Commerce, said.

“With our unique merchandising solutions airlines can market themselves in an individual way which sets Travelport apart from our competitors”, Mr. Sharp added.

The Lufthansa Group is an aviation group with global operations and a total of almost 500 subsidiaries and associated companies.