Survey: Booking on Mobile Goes Mainstream for Greek Hotels

2015 seems to be the year when booking on mobile goes mainstream for the Greek hotel industry, according to eBusiness consulting company Nelios.

Hotel bookings made through mobile devices (smartphones and tablets) this year are up by 135 percent, compared with last year’s levels, according to a survey conducted by Nelios Insights based on a sample of 100 of its partner hotels.

Out of total web bookings this year, mobile bookings saw a 35 percent increase year over year.

Nelios Insights also showed the vast increase not only in mobile visits and bookings, but also the rise in mobile’s share on booking revenues.

“As indicated by the insights, compared to last year’s equivalent period, people search and find a hotel on their mobile devices, but this year they also book through them”, Nelios said in an announcement.

Countries that top Nelios’ list of mobile conversions for Greek hotels are Europeans, Australia, USA and Canada. “But this is about to change as smart devices reach more and more hands every year.”

The following infographic sums up the importance of mobile in today’s Greek hospitality industry.

“The ‘mobile trend’ is no longer a trend in tourism, but a reality that Greek hotels have to adjust to”, Nelios added.