SWOT’s 3rd B2B Athens Meet Paves Way for MICE Tourism

In efforts to give MICE tourism in Greece a boost, hospitality consultants Simple Way Of Tourism (SWOT) is organizing the 3rd Business Travel Professionals Forum (BTPF) in the Greek capital on December 10-11 at the Metropolitan Athens Hotel.

The annual B2B event brings together hoteliers and MICE tourism representatives in order for them to forge ties, which will pave the way for the expansion of MICE tourism across the country.

“This year we will have the pleasure of welcoming tour operators (hosted buyers) from all over Europe who are interested in destination Greece,” the cofounder and CEO of SWOT, George Constantinidis, said of the event, which is being supported by the Greek tourism ministry, the Greek National Tourism Organization (GNTO), the Greek Tourism Confederation (SETE) and Athens Municipality.

Founded in 2013, Athens-based SWOT is active in hospitality management consulting, sales representation and marketing.

For more information or to register for the forum, visit www.swot.gr/btpf

The GTP (Greek Travel Pages) is media sponsor of the event.