Greek Hotel Chamber Joins European Campaign that Invites Travellers to ‘Book Direct’

The Hellenic Chamber of Hotels is representing the Greek hotel industry in the new European campaign Book Direct, which aims to raise awareness among guests, hoteliers and restaurateurs across Europe on the possibility of booking direct. The campaign was launched on Tuesday by HOTREC, the European umbrella association of hotels, restaurants and cafés.

According to the association, if someone decides to Book Direct, he/she always has an immediate and direct contact with the service provider.

“Thanks to the direct contact all specific and personal requests can be discussed and responded to directly in a confidential and efficient manner”, HOTREC said in an announcement.

“The direct relationship, like everywhere else in life, helps making the supplier – guest connection closer and more familiar”, the association added.

The direct contact also allows guests to receive first-hand information, when it comes to e.g. availability, specific requests, possibly available special offers or services and conditions.

There are several ways to “Book Direct”

The different contact possibilities are available on the providers’ own websites and other communication materials. Thus, anyone can choose the most suitable way for his/her purposes, be it the direct verbal communication over the phone, the direct contact by e-mail or through the establishment’s website, as well as the direct face to face contact over the “counter”.

Any hotelier, restaurateur or other entrepreneur in the tourism sector may join “Book Direct” voluntarily. For further information, press here.

On launching the new campaign, HOTREC said in a statement: “The European hospitality industry recognises, that there are several ways to organise and book accommodation or other services when travelling. The different distribution and booking channels all have their advantages and benefits for both the consumers and the providers, therefore their diversity is enriching consumers’ choice and businesses’ opportunities. The way to establish direct contact and to BOOK DIRECT has definitely its own merits as well.”