Amadeus, Kenya Airways Extend Partnership, Renew Full Content Agreement

Amadeus, a leading technology partner for the global travel industry, and Kenya Airways, the flag carrier of Kenya, have signed a long-term full content agreement that enables the airline to reach Amadeus’ network of travel agencies across the world.

The agreement provides Amadeus subscribers worldwide with access to the entire range of fares, schedules and availability from Kenya Airways. Users will have access to the same content and under the same conditions as those offered through the airline’s direct distribution channels.

“This deal demonstrates our confidence that Amadeus adds value to our business as a technology partner and distribution channel to the global travel industry,” says Hellen Mwariri, Kenya Airways Head of Revenue Management. “Travel agencies remain an important sales channel for us, particularly as we grow our business.”

Kenya Airways and Amadeus have enjoyed a long term global distribution partnership for the past 20 years. During this time, the airline has implemented different Amadeus solutions including Amadeus Altéa IT suite to manage its reservations, ticketing and departure control processes, ticketing solutions including Electronic Miscellaneous Document and uses Amadeus’ e-Commerce booking technology for its website.

“We are delighted to announce this new multi-year agreement with Kenya Airways that builds on our close and long-standing ties with the carrier,” says Juan Torres, General Manager, East Africa at Amadeus. “This agreement ensures that the airline’s complete product range will be bookable by travel agents worldwide, allowing both parties to deliver great value to travelers”.