Stars’ Favorite ‘Astir Palace’ Goes All Out with New Media Push

Greek actress Tonia Sotiropoulou, who appeared in the James Bond movie “Skyfall”, stars in the two short films of Astir Palace.

The historic Astir Palace is shooting the works with a sweeping promo campaign that highlights its cosmopolitan legacy via two new films, a voguish brand name, a revamped internet site and much more.

Astir Palace is bringing in a youthful outlook by tapping into fresh Greek entrepreneurial spirit: ad agency McVictor & Hamilton and B2B marketeers Sheepfish, who are behind the all-encompassing campaign and Greek actress Tonia Sotiropoulou of Skyfall fame who features in the two short films.

A scene from Astir Palaces’ first short film.

Having already established itself as a cosmopolitan to-be destination in the past decades hosting some of the world’s highest-profile guests including Hollywood stars and VIPs, Astir Palace is now back with more color and pizzazz, adding “Athens Riviera” to its logo just as a reminder of the lavish luxury and top quality offerings.

“Astir Palace has throughout the years established itself as a beloved destination of the world’s biggest stars and thus a classic. Their cosmopolitan legacy still lingers, carrying away all those who stay at the Astir Palace,” its management explains.

A celebrated hotel, the Astir Palace Resort is located along the Athenian Riviera, and includes two 5-star hotels: the Arion: A Luxury Collect Resort & Spa and the Westin Athens, both offering guests only the best that luxury has to offer in an exclusive environment.