Hilton Tells Customers to ‘Book Direct’

Hilton Worldwide announced last week that Hilton HHonors members can now receive an exclusive discount on room rates by booking directly through its brand websites, award-winning Hilton HHonors mobile app and reservation call centers, or through preferred corporate travel partners and approved travel agents. This guaranteed discount is available at more than 4,500 hotels around the world.

Hilton’s new “Stop Clicking Around” marketing campaign is the largest ever launched in the company’s 97 year history.

“Our customers don’t need to worry about sorting through a dizzying array of websites, enduring hundreds of clicks and wasting hours of time”, said Geraldine Calpin, chief marketing officer at Hilton Worldwide.

“They can be assured that booking a room directly with us at any of our hotels doesn’t require extensive searching and price checking to find the best prices online.”

The new “Stop Clicking Around” marketing campaign will also emphasize the other benefits of booking direct and being an HHonors member. These benefits include HHonors Points that can be used for free room nights and free Wi-Fi.

“Last year, 57 billion Hilton HHonors Points — or more than 1.6 million free nights — went unearned because guests booked their stay through a third party,” said Mark Weinstein, global head of Customer Engagement, Loyalty and Partnerships at Hilton Worldwide.

“There is a huge misconception that third parties always offer lower prices for our hotel rooms, which is simply not true.”