TUI’s Flying ‘Brand Ambassadors’ Get the Word Out

Travel group TUI is making sure everyone knows its products and services with its latest innovative advertising campaign that has seven TUIfly Boeing 737-800 planes “donning” company brands.

Two of the branded planes graced with TUI Magic Life and Robinson insignias took center stage during a special launch event at Hanover Airport on Wednesday, with the remaining five taking to the skies this summer.

The first branded TUI plane to Greece will touch down at Rhodes Airport on Saturday.

In the meantime, the company also announced expansion plans which include boosting its hotel chains operating under the RIU, Robinson, TUI Blue and TUI Magic Life brands as well as its concept hotel series under Sensatori, Sensimar and Family Life.

“We have a clear growth strategy for Greece, and we want to further strengthen our leading position in the country. Our customers prefer us for the high quality of our services and products. It is on this that we base our further development in Greece,” said Michael Mavropoulos, Regional Director East Mediterranean Region.