It took some 17,000,000 viewers, 7,000,000 likes and 445 posts in 48 hours to prove that the HotelBrain and Intimissimi joint project for Santorini struck gold.
The Cycladic isle known for its stunning sunsets went viral last weekend thanks to #IntimissimiLovesSantorini, which was jointly organized by award-winning hotel managers HotelBrain and Italian fashion brand Intimissimi.
As part of the project, 17 popular fashion bloggers and digital influencers visited one of eight HotelBrain partner hotels to promote from there Intimissimi’s latest collection.
Through #IntimissimiLovesSantorini, visiting fashion bloggers posted Intimissimi’s Santorini Collection with the island’s Caldera as a backdrop for the world to see thanks to photographs shared on Instagram and Facebook.
HotelBrain partner hotels — Kirini Suites & Spa, Chromata Up Style Hotel, San Antonio, On The Rocks, Cosmopolitan Suites, Gold Suites, Aressana Spa Hotel & Suites and Amber Light Villas — hosted the fashion bloggers during their stay and received plenty of social media promotion in the meantime.
An Italian clothing line, Intimissimi is a member of the Calzedonia SpA Group.
The Greek Travel Pages (GTP) was a media sponsor of the event.
