Pioneering Greeks: Penny Tsaoutou, CEO of EPSA Soft Drinks

Welcome to “Pioneering Greeks”, the weekly column of GTP Headlines, which highlights the Greeks that stand out for their creative thinking in the business world. “Pioneering Greeks” is a collaboration between LoveGreece.com and Greek Travel Pages (GTP).

This week we introduce Penny Tsaoutou, the CEO of EPSA (ΕΨΑ in Greek), the Greek juices and soft drinks company.

Penny is a young and dynamic woman who continues, together with her father and brother, the successful presence of the Greek EPSA juices and soft drinks for more than 90 years in the market. What makes EPSA unique is the combination of tradition, quality and innovation.

The search of the best raw material, innovation and respect towards the consumer, are the main values of Penny. Based on these values, EPSA created the new soft drink EPSA Light with Stevia, a new natural sweet ingredient, which achieved a remarkable sales volume.

Penny strongly believes that opportunities can be found even during an economic crisis, if only we are open to new ideas and do not stop working hard.

The EPSA facilities are located in a small picturesque village of Mount Pelion and are considered a real jewel for the area as they are built with the traditional architecture of Pelion.

Inspired by the dynamism and creativity of the Greek entrepreneurial spirit, LoveGreece was founded in 2013 as an initiative to boost and promote the country’s image abroad by profiling talented and successful Greeks. With their ethos and vision, Greece’s entrepreneurs and professionals are an important aspect of the country worth highlighting to the world. LoveGreece is powered by Gina Mamidaki, the founder of the G & A Mamidakis Foundation.

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Εμπνευσμένο από τον δυναμισμό και τη δημιουργικότητα του ελληνικού επιχειρηματικού πνεύματος, το LoveGreece ιδρύθηκε το 2013 σαν μια πρωτοβουλία για την ενίσχυση και την προώθηση της εικόνας της χώρας στο εξωτερικό, παρουσιάζοντας ταλαντούχους Έλληνες με εξωστρεφή νοοτροπία. Οι Έλληνες επιχειρηματίες αποτελούν σημαντικό παράγοντα της χώρας που αξίζει να παρουσιαστεί σε όλο τον κόσμο. Το LoveGreece υποστηρίζεται από την Τζίνα Μαμιδάκη, Πρόεδρο του Ιδρύματος Γ. & Α. Μαμιδάκη.

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