Key Tourism Figures 2016: Andreas Syrigos, Country Director Sabre Hellas

Official Tourism Message

The Greek tourism industry, vital and strategic to the national economy, continues to occupy one of the top spots on a global level and has great potential for development and growth.

For this to happen, adapting to a scenario that is technologically, economically and socially dynamic, and to the wishes and demands of the digital tourist or traveller, is of fundamental importance. I have the pleasure to sit at the magical intersection of travel and technology, observing every segment within the industry from airlines and hoteliers to corporations and travellers as well as the agencies that serve them.

Technology is helping simplify the complex art of travel, in a future where travel is a truly seamless, personalized and offers contextualized experiences, opening up endless possibilities for both travellers and the industry. But behind the customer-facing tools and travel agents are innovative technology providers, “unsung heroes” who are simplifying the complexity of travel and transforming the whole experience.

The Greek travel industry needs to further invest to transform and address future challenges, building upon current momentum.

Over the years, travel agencies have done a good job evolving with changes in the industry, with the most successful embracing new technologies to keep up with changing consumer habits and behaviours. Today, the digital world “rules”, creating new consumer expectations centered on “me” and “now”.

The Greek travel industry is well positioned to drive the economic change and will prosper the entire economy.

Now is the time.