bmi regional Partners with Discover the World

European airline bmi regional has partnered with Discover the World to provide sales coverage in 36 key source markets across the Discover the World network.

The partnership will task Discover the World with growing bmi regional’s presence in these markets by supporting its regional sales and marketing activity. As well as business and leisure travellers, the company will be tasked with capturing a greater share of the group market, particularly concentrating on its main hubs including Munich and Bristol.

“As part of bmi regional’s continued drive to increase its brand awareness and revenues internationally, we were looking for a global partner with a proven track record and established trade influence; Discover the World was a natural fit”, said Jochen Schnadt, Chief Commercial Officer of bmi regional.

bmi regional operates an all-jet fleet comprising 18 Embraer 135 and 145 aircraft. The airline now operates more than 350 scheduled flights a week across a network of 31 destinations in eleven European countries.

“We believe that Discover the World’s extensive network and understanding of the various markets will help us to grow our global customer base”, Schnadt added.

Discover the World has earned a reputation as a leader in global travel distribution and has succeeded in developing a worldwide network of 85 offices in more than 60 countries capable of exceptional representation performance. The company has a portfolio of more than 90 clients utilizing its sales, marketing and business process outsourcing services.

“We are delighted  to have the opportunity to further develop bmi regional’s travel agency sales channel in both corporate and leisure segments from a range of diverse offline markets that include the USA, Spain, Japan and Australia”, Jenny Adams, CEO of Discover the World said.

bmi regional is represented in Greece by GSA Discover the World.