Sabre Helps Emirates Enhance Traveller Experience

Sabre Corporation and Emirates recently signed a new long-term global distribution agreement to make the airline’s fares available to travel agents globally who use Sabre.

Emirates operates more than 3,600 flights per week to over 150 destinations across six continents. Sabre’s technology is expected to enable the airline to effectively market and sell its expansive roster of fares globally through the Sabre Travel Marketplace, reaching more than 425,000 travel agents across the world.

Sabre’s technology enables travel agents to meet a growing demand and expectation from consumers for more personalised products and services. Using Sabre’s enhanced solution, travel agents can now provide travellers with Emirates’ range of branded fares, which enable passengers to choose fares based on what is most important to them – such as purchasing a budget fare, earning the most air miles or having the greatest degree of flexibility.

Travel agents using Sabre can now offer clients more informed choices and a higher level of customer service, while also driving upsell opportunities based on enhanced visibility to specific brand offerings.

Emirates joins a growing list of carriers that merchandise and sell their branded fares and ancillary products and services, to their travellers through Sabre.

Sabre’s travel marketplace facilitates the marketing and sale of airfares, hotel rooms, rental cars, rail tickets and other types of travel, to more than 425,000 travel agents and thousands of corporations who use it to shop, book and manage travel. It is one of the world’s largest marketplaces, processing over US $120 billion in estimated travel spend.