Destinations news Thessaly Region Campaign Takes Off in Full Force by GTP editing team 30 March 2017 written by GTP editing team 30 March 2017 0 comments Share 0FacebookTwitterLinkedinWhatsappEmail 13 Aiming to strengthen the brand of Thessaly and reach out to new markets, the team behind the “Thessaly Tourism Partnership” recently presented an integrated marketing plan for the region during a special event in the town of Volos. The far-reaching promotional campaign was made possible through the collaboration of Marketing Greece, the Greek Tourism Confederation (SETE) and Coca-Cola HBC – which make up the “Thessaly Tourism Partnership”. The comprehensive marketing plan – targeted for the most part to the French, British, Italian, German and Austrian markets – focuses on the experiential aspect of Thessaly destinations with tourism options available all year round. Indicatively, the “Thessaly Handcrafted by Time” video (below), features the story of Thessaly and aims together with more than 30 applications to promote the region and its offerings as well as introduce the traveler to the region, its culture, gastronomy and alternative activities. ‘’We are aiming to securely position Thessaly as a strong option for European travelers seeking a new original suggestion,’’ Marketing Greece General Manager Iossif Parsalis. Meanwhile, as part of the “Thessaly Tourism Partnership” scheme, local tourism professionals will have the chance to participate in a training and educational program aiming to upgrade the quality of services, introduce innovation and boost entrepreneurship. Follow GTP Headlines on Google News to keep up to date with all the latest on tourism and travel in Greece. Share 0 FacebookTwitterLinkedinWhatsappEmail GTP editing team This is the team byline for GTP. The copyrights for these articles are owned by GTP. They may not be redistributed without the permission of the owner. previous post B2B Travel Event Thessaloniki 2017 Deemed a Success next post Aegean Launches Direct Athens-Kassel Flights, Supports documenta 14 Art Show You may also like Test post 6 June 2025 Greek Tourism Ministry Monitors Santorini Situation as Seismic Activity Continues 5 February 2025 Greek PM Reassures Public About Santorini’s Ongoing Seismic Activity 5 February 2025 Milos: Ministry Suspends 5-star Hotel Construction Near Sarakiniko Beach 5 February 2025 ELIME and HELMEPA Join Forces for Safer, More Sustainable Greek Ports 5 February 2025 Greek Ministries Team Up to Form National Cycling Strategy 5 February 2025 Leave a Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment. Δ