Singapore Airlines Features Local Landmarks in Safety Video

The Singapore Girl travels to local landmarks, while demonstrating the airline’s safety instructions.

Singapore Airlines (SIA) recently unveiled its new inflight safety video, which takes viewers on a panoramic journey across various locations in Singapore, beyond the space of an aircraft cabin.

In this feature viewers follow the “Singapore Girl” as she travels to familiar landmarks such as the Boat Quay, the Intan Peranakan Home Museum, the River Safari, the Capitol Theater and the Gardens by the Bay. At each location, she meets diverse characters engaged in different activities that creatively demonstrate the safety instructions.

“Our new safety video provides a more captivating way of effectively presenting safety information to our customers as compared to the more conventional approach that we have taken up to now,” Singapore Airlines senior vice president sales and marketing Campbell Wilson said in an announcement.

Set to be screened on flights from the end of the year, the film is a result of an agreement signed between Singapore Airlines and the Singapore Tourism Board (STB), aimed at promoting inbound travel to and through the country.

“Through this video… millions of travelers on board will get acquainted with the alluring possibilities that the city offers, while noting the latest in safety information,” said Singapore Tourism Board assistant chief executive Lynette Pang.

Under the partnership, SIA and STB will invest 10 million Singapore dollars in the next three years on marketing activities, event promotion campaigns and technology initiatives, which aim to ease traveling and enhance the delivery of the right experiences to the right people, at the right time and at the right place, the airline said.

Asian Aviation is the exclusive General Sales Agent for Singapore Airlines in Greece and Cyprus.