Robust growth of the tourism sector can only be achieved by investing in quality, says Hellenic Chamber of Hotels (HCH) president George Tsakiris, pointing to the challenges that must be addressed immediately and effectively.
Tsakiris notes in FMvoice.gr that the country’s tourism sector has demonstrated its great potential, contributing approximately 22 percent to the country’s GDP but overtaxation and illegal short-term accommodation rentals are stifling all prospects of growth.
He underlines Greece’s advantage over other destinations but at the same time adds that new destinations offering diversified products are emerging claiming a piece of the pie.
In this environment it is vital to take calculated steps that will ensure the Greek tourism product remains healthy and competitive. “In an environment of overtaxation, the competitiveness of Greece’s tourism product risks being lost,” he says.
Establishing a brand name that links products to Greece such the Greek Breakfast initiative and the Boutique Hotels certification system – both HCH projects – enhances the quality of services offered, Tsakiris adds.
“Quality is key to addressing emerging challenges in a rapidly changing environment as well as unfair play and international competition. Quality is a solution and at the same time a response on the industry’s part to attempts in the last few years to taint the reputation of Greek tourism.”
The HCH represents some 10,000 member hotels across Greece.
