Central Macedonia Highlights its Best in ‘Just 60 Minutes Away’ Campaign

Aiming to promote the area’s attractions and their proximity to the city of Thessaloniki, the Region of Central Macedonia recently launched a campaign under the title, Just 60 Minutes Away.

“The new campaign aims to highlight the area’s sites of cultural and historical interest, which are located in a distance of just one hour from the city of Thessaloniki,” Alexandros Thanos, the region’s vice governor for tourism and culture, said in an announcement.

“This way we promote the area’s multiple tourism features and unparalleled beauty, while also proposing a broad network of short theme routes for our visitors to choose from,” he added.

Within the framework of the campaign, 22 two-sided metal stands have been placed in selected areas in Thessaloniki to attract the attention of the city’s visitors. These areas include the local KTEL intercity bus station, the port and recently the exhibition space of the 82nd Thessaloniki International Fair.

The stands display a map of Central Macedonia on one side – also marking the visitor’s current position – and a short presentation of the site on the other.

The campaign’s main objective is to present the unified tourism product of Central Macedonia, which includes monuments and numerous tourism, cultural and natural attractions located in just a short distance, this way enabling visitors to follow various theme routes in a short period of time.