Attica Region Promotes its Tourism Offerings to the Scandinavian Market

Athens © GTP

In efforts to attract tourists from Scandinavia, the Region of Attica recently held a workshop in Stockholm for tour operators and journalists and presented the area’s tourism offerings.

“It is among our priorities to re-establish the area as a destination in order to attract more visitors from Scandinavia,”  Region of Attica executive councilor for tourism Eleni Dimopoulou said during the presentation. “Young people, especially the ‘millenials’, will be amazed by the variety of activities and events organized, such as the ‘Athens Marathon. The Authentic’, walking tours on the Saronic islands, boat trips etc.,” she added.

The workshop was held at the residence of the Ambassador of Greece to Sweden Dimitrios Touloupas.

The workshop also included a detailed presentation of Attica’s potential as a conference destination, which was conducted in collaboration with the Athens Convention and Visitors Bureau (ACVB) and the Athens Development and Destination Management Agency (ADDMA) of the municipality of Athens.

According to the Region of Attica, visitors from Sweden mainly travel to Greece to enjoy the “sea and sun”. “The aim is to inform the key players of the tourist market on the multidimensional character of Attica as a year-round tourist destination, since the area ideally comprises culture, warm climate, gastronomy, the sea and entertainment, making it a unique metropolitan region in Europe,”  an announcement said.

The workshop was attended by senior executives of the Association of Swedish Travel Agents and many tour operators including Apollo, TUI, Tema-Jambo, Trawell, Travelhouse, Select Collection as well as Greek carrier AEGEAN.

Some of the media represented at the meeting were Vagabond travel magazine, Res Travel, Lifestyle Publishing Magazines, Smart Media, Reisegigantem-destination.se.

The Attica Region also distributed printed material on the area’s tourism offerings. The event was organized with the assistance of the office of the Greek National Tourism Organization in Sweden (responsible for Sweden, Norway, Finland, Denmark and the Baltic states) and the Ambassador of Greece to Sweden Dimitrios Touloupas.