Anatolia Announces Rebranding, Creates Group Identity

By Nikos Krinis

Thessaloniki-based Anatolia Group is embarking on a rebrand it says will align and promote all its products through one cohesive name and image in Greece and abroad.

Anatolia Hositality General Manager Michael Chrysochoidis.

Dubbed Anatolia Hospitality, the group includes the brands Anatolia Hotels, Anatolia Villas and the ASIT – DMC Services.

According to Anatolia Hospitality General Manager Michael Chrysochoidis, the rebranding effort will aim to create a group identity that operates efficiently and exclusively with incoming tourism

“I believe that this is something that will benefit the three companies and brands. This is something that will promote all our services through one, single image abroad,” Chrysochoidis told GTP Headlines on the sidelines of the recent World Travel Market (WTM) in London.

‘Anatolia Hospitality’ products

Anatolia Hotels

Anatolia Hotels currently includes two hotels in two major cities of North Greece, Thessaloniki and Komotini.

Anatolia Villas is a collection of independent villas (in Mykonos and Lefkada) under Anatolia’s management or included in its network as a franchise.

ASIT – DMC Services is a Greek travel company that provides ground handling, tour operation, holiday and corporate travel packages and DMC services all around Greece.

The travel company will now operate as an independent office with the support of Anatolia’s marketing, sales and distribution channels.

“The reason we wanted to proceed with the re-branding was essentially to have synergies and benefits, mainly in terms of promotion, advertising and sales, as all our actions and efforts should take place jointly for all of the group’s companies,” Chrysochoidis said, adding that all of the group’s products will have a common database to drive Anatolia Hospitality’s business, a common CRM (customer relationship management).”