Air Travel Lufthansa Launches Global #SayYesToTheWorld Campaign by GTP editing team 19 March 2018 written by GTP editing team 19 March 2018 0 comments Share 0FacebookTwitterLinkedinWhatsappEmail 43 German carrier Lufthansa recently launched a new global advertising campaign under the motto “Say yes to the world”, aiming to embrace change and new challenges. The campaign has already gone live in many international markets across various communication channels. “It is one of the most innovative in the company’s history as it aims to question familiar ways of thinking and habits, while demonstrating how enriching it is to discover the world,” the airline said in an announcement. As part of the #SayYesToTheWorld cross-media campaign, Lufthansa installed aircraft seats at public locations in Munich, Shanghai and New York, and asked people walking by to sit in the seats and answer the question, “Why do you love the world?”. The campaign does not include statement but rather open questions that can be answered based on personal and unique experiences. The campaign was launched as part of the recent brand refresh, including a new aircraft livery, which was revealed on the occasion of the 100th anniversary of the Lufthansa logo, the crane. Furthermore, as part of the campaign, Lufthansa is launching a #SayYesToTheWorld raffle, where contestants can register to win flight tickets to destinations operated by Lufthansa. Anyone can enter to win by simply visiting https://yestotheworld.com/gr/gr, choosing a location they would like to experience from the virtual globe, then selecting “Yes!” The first place winner will receive two Business Class round-trip tickets for an intercontinental destination. The second place winner will receive two round-trip tickets for an intercontinental destination in Economy Class. The third and the fourth place winners will be selected for two round-trip tickets each, to a continental destination in Economy Class. The contest will be valid until April 15, 2018, and winners will be selected in May 2018. Follow GTP Headlines on Google News to keep up to date with all the latest on tourism and travel in Greece. Share 0 FacebookTwitterLinkedinWhatsappEmail GTP editing team This is the team byline for GTP. The copyrights for these articles are owned by GTP. They may not be redistributed without the permission of the owner. previous post KLM Shares Unique Travel Experiences Through ‘The Journey’ Podcast next post Avis Launches New Car Leasing Website, Offers More Personalized Online Experience You may also like Greece’s Hotel Market Sees Major Investments Over Four Months 5 February 2025 Global Air Passenger Demand Reaches Record High in 2024, IATA Reports 5 February 2025 Greek PM Reassures Public About Santorini’s Ongoing Seismic Activity 5 February 2025 Milos: Ministry Suspends 5-star Hotel Construction Near Sarakiniko Beach 5 February 2025 ELIME and HELMEPA Join Forces for Safer, More Sustainable Greek Ports 5 February 2025 Greek Ministries Team Up to Form National Cycling Strategy 5 February 2025 Leave a Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment. Δ