Cobalt Air Markets its Fares Through Sabre Technology

Cypriot airline Cobalt Air is now now marketing its fares to thousands of travel agencies through an exclusive distribution agreement with Sabre Corporation, a global travel technology leader. The agreement is part of the airline’s new phase of expansion, which includes creating additional revenue streams and serving a broader customer base.

Using Sabre, the airline has access to new technology that will be critical to improving how it markets and sells its fares, automates commercial processes, and manages electronic ticketing across sales channels.

“By making its fares available through our leading booking platform, the airline has access to our broad travel agency community, said Andreas Syrigos, regional director of Sabre for Cyprus and Greece.

Sabre-connected travel agencies in Cyprus and Greece will have the ability to sell Cobalt Air tickets to travellers through the Sabre travel marketplace.
Millions of online shoppers searching on multiple online travel sites supported by Sabre will also, for the first time, be able to compare and purchase Cobalt Air fares.

“The airline will also be able to rapidly transform its commercial operations by leveraging our latest air commerce capabilities,” Syrigos added.

According to an announcement, Cyprus is experiencing a 15 percent year-over-year growth in demand for travel and Cobalt Air welcomes around 1 million travelers each year.

“This agreement with Sabre will help us explore new channels and work strategically with travel agencies to offer our fares to millions of travellers,” said Andrew Madar, CEO at Cobalt Air.

“The real-time connectivity to agency and corporate subscribers to Sabre, combined with capabilities for instant booking confirmation and ticket changes, will drive our commercial transformation and contribute to the growth of tourism in Cyprus while broadening the horizon for local travellers”.

With this agreement, Cobalt Air joins more than 400 regional and global carriers that leverage Sabre technology to market and sell airfares and ancillaries. Cobalt Air serves 21 destinations across 12 countries.