PAL Chooses Amadeus Technology to Innovate Products, Power 5-star Ambitions

Philippine Airlines (PAL) has announced that it has chosen Amadeus technology in its goal to innovate products and upgrade its total passenger experience to achieve a Skytrax 5-Star rating. The airline has signed a landmark agreement with Amadeus to deliver an extensive transformation of the airline’s core technology systems through the Amadeus Altéa Suite.

“We need technology that will capably support our ambitions, but also a partner that shares our vision. Accordingly, after a rigorous evaluation process, we have chosen to partner with Amadeus, its technology and its people,” PAL President and COO Jaime J. Bautista said.

PAL recently received Skytrax’s coveted 4-Star rating a little over a month ago, but already the airline is aiming for its fifth Star. “We are immensely proud of our 4-Star rating, but it has only inspired us to work even harder,” Bautista said, adding that the airline’s next goal is to earn its fifth star by 2020.

PAL will adopt the full Amadeus Altéa Suite, a complete Passenger Service System that aims to streamline and improve all core passenger processes for PAL, including reservation, inventory, departure control, and flight management.

The Amadeus Altéa Suite is a next-generation airline IT system that, once implemented, will help PAL enhance customer experience by delivering more consistent and personalized customer service, develop new revenue streams, and improve operational efficiency. Tangible benefits include faster and simpler check-in for travelers, the ability to re-accommodate disrupted passengers in a matter of seconds, improved on-time performance, and consistent, automatic application of customer preferences at every touch point.

“It’s clear that Philippine Airlines’ business strategy is en route to further propel it into the future of travel, where its customers need it to be, and we’re extremely proud to walk that path with the airline,” Cyril Tetaz, Executive Vice President, Airlines, Amadeus Asia Pacific.

By the end of 2017, 199 customers had contracted either of the Amadeus Passenger Service Systems (Altéa or New Skies) and 195 had implemented them.