SWOT Provides its Sales Expertise to STAR Hotels Through New Partnership

The Volos Palace Hotel.

Greek hospitality management company SWOT (Simple Way of Tourism) has announced its cooperation with hospitality group STAR Hotels in the field of sales representation and development.

SWOT offers hospitality management, sales representation and marketing services to tourism enterprises. The company will provide its expertise to the STAR Hotels for the development of the group’s sales in the Greek and international market. It will also undertake the management of the hotels’ online distribution channels.

“Under the new partnership, we aim to support and further boost the online and offline sales of the STAR Hotels,” SWOT founder and CEO George Constantinidis said in an announcement.

The STAR Hotels group currently operates four hotels with more than 800 beds and located in prime locations in Athens, Volos and Rio: The Embassy Hotel Athens, the Volos Palace, the Xenia Palace Portaria and the Porto Rio Hotel. All hotels are open all year round and can host corporate events and conferences.