Strategy Key to Tourism Growth, Says Greek Hotel Chamber Head

Ensuring the viability and sustainability of tourism enterprises in a constantly changing environment through far-reaching strategies and tapping into the human potential are key to a competitive tourism product, according to Hellenic Chamber of Hotels (HCH) President Alexandros Vassilikos, who spoke earlier this month at an educational event organized by the University of West Attica.

The chamber’s president addressed post-graduate students of the University of West Attica’s “Innovation and Entrepreneurship in Tourism” program – run by the University of the Aegean, the Technological Educational Institute of Athens and the National Center for Social Research – on the invitation of Konstantinos Marinakos, president of the Peloponnese Tourism Organisation. Academics and tourism sector stakeholders also attended the event.

Vassilikos, who also heads the Athens-Attica & Argosaronic Hotel Association, and is chairman and CEO of AIROTEL Group of Hotels, focused on the importance of strategic planning and ways to address the challenges of the ever-changing international economy. AIROTEL owns and manages six hotels in Athens, Patra and Kavala.