Star Alliance Again Takes ‘Best’ Title at Skytrax Awards

Janice Antonson, VP Commercial and Communications for Star Alliance at the 2018 Skytrax World Airline Awards ceremony.

Star Alliance was recently honored with the Best Airline Alliance title for the third year running at the 2018 Skytrax World Airline Awards.

“The Best Airline Alliance accolade recognizes our focus on improving the customer journey and providing a better digital travel experience”, said Star Alliance CEO Jeffrey Goh.

“I would like to thank our more than 700 million annual passengers for their continued loyalty to our 28 member airline network and acknowledge the work and professionalism of the more than 420,000 member airline employees, who deliver the alliance travel experience on a daily basis,” he added.

In addition, the Alliance’s prestigious Los Angeles Lounge won the Best Airline Alliance Lounge award for the fourth year in a row.

The Star Alliance LAX Lounge terrace.

According to an announcement, Star Alliance’s Digital Services Platform (DSP), launched earlier this year, was the first step towards the overall enhancement of the digital and mobile services offered to customers travelling across the network. The DSP can connect digital services of one member airline or third-party and make it available to all members, enabling them to build it into their own customer-facing digital applications.

In total, 17 Star Alliance member carriers received a combination of 49 individual and regional awards, with the following five carriers ranked in the top 10 in the Best Airline Category: Singapore Airlines (1), ANA (3), EVA Air (5), Lufthansa (7) and THAI (10).

The Skytrax World Airline Awards were introduced in 1999 to provide a customer satisfaction study that was truly global. Over 100 customer nationalities participated in the latest survey with 20.36 million eligible entries counted from August 2017 to May 2018. A total of 335 airlines are featured in the survey results.