EL AL Joins Travelport’s Rich Content and Branding Merchandising Solution

Travelport, a leading travel commerce platform, on Tuesday announced the signing of a new agreement with EL AL (EL AL Israel Airlines Ltd.) for the use of the company’s merchandising tool, Travelport Rich Content and Branding. Established in 1948, EL AL is the national carrier of Israel.

Photo by Rami Mizrahi (Source: EL AL).

With the agreement, EL AL joins over 260 global airlines using Travelport Rich Content and Branding and gives agencies and travel bookers a graphically rich experience when searching for and booking its branded fares, as well as greater access to its ancillary offers.

According to an announcement, through delivering these benefits, Travelport’s merchandising tool will provide both sides with the potential to drive increased revenue.

“We are delighted the airline has extended the scope of our partnership to include Travelport Rich Content and Branding in order to differentiate its offers and enable customers to choose the flight package that best suits their needs,” said Philip Saunders, Vice President, Air Commerce, Europe Middle East and Africa at Travelport.

Moreover, as the first global distribution system operator to be certified by IATA as a “Level 3” Aggregator under its New Distribution Capability (NDC) initiative, Travelport will soon further support EL AL by giving it the opportunity to create NDC connections and display NDC-based content on its platform.

EL AL flies 44 aircraft (including four of the 16 Boeing 787 Dreamliner’s) to 35 direct destinations around the world, as well as hundreds of connecting destinations.

TAL Aviation Hellas is the General Sales Agent (GSA) of EL AL in Greece.