Cobalt Air Benefits from Travelport’s ‘Rich Content and Branding’ Tool

Cyprus-based airline Cobalt Air recently signed a new multi-year content agreement with Travelport, a leading travel commerce platform, which includes the use of the company’s leading merchandising tool, Travelport Rich Content and Branding.

“Working with Travelport will extend the availability of our flight options and better present our value to travel agencies and travel buyers globally,” Paul Simmons, CCO of Cobalt Air, said.

From its base in Cyprus, Cobalt Air, offers regular flights to 22 destinations in Greece, UK, Ireland, France, Switzerland, Germany, Russia, Spain, Israel, Denmark, Lebanon and the UAE. Under the new agreement, its full content and inventory will be made available for the first time to over 68,000 Travelport-connected agencies servicing hundreds of millions of consumers around the world.

“This agreement is an important part of our distribution activity across Europe and the Middle East and Rich Content and Branding will provide us with a powerful advantage as we widen out the Cobalt Air offering in an aim to bring the world to Cyprus,” Simmons said.

With Cobalt Air joining over 260 airlines using Travelport Rich Content and Branding, agencies and travel bookers will also be given a graphically rich experience when searching for and booking the airline’s branded fares, as well as greater access to its ancillary offers. Through delivering these benefits, Travelport’s merchandising tool will help drive increased revenue.

“Our Rich Content and Branding solution will help promote the airline’s brand and increase revenue by facilitating upsell of branded fares, ancillaries, and special promotions while continuing to develop Travelport’s position in the Cyprus travel industry,” Philip Saunders, Vice President, Air Commerce, Europe Middle East and Africa at Travelport, said.