Emirates Invites Travelers to ‘Fly Better’

Emirates, an award-winning airline offering industry-leading services, has launched its new “Fly Better” brand, inviting global travelers to enjoy its prime flying services.

In October 1985, “Emirates flew its first customers from Dubai to Karachi. While the airline has grown exponentially since, our promise to customers remains unchanged – flying Emirates means enjoying a better flying experience,” said Tim Clark, President of Emirates Airline.

The new Emirates campaign recently launched with a snazzy ad spot that showcases the airline’s award-winning inflight entertainment system ice and its diverse offering.

Directed by Michael Gracey whose previous work includes the hit musical The Greatest Showman, the ad spot takes viewers on a fantastic journey as a cabin crew member morphs into an energetic dancer – transitioning between different dance styles from Bollywood to Hip Hop, representing the superior and diverse range of content on ice. The spot ends with Emirates’ trademark light humor.

“Emirates was the first to introduce personal screens in every seat in every class, and led the way for better international telephone and wifi services onboard. We pioneered private suites in first class, brought bars and shower spas onboard. Today, Emirates continues to introduce game-changing products like virtual windows,” said Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand.

A second ad spot that promotes Emirates’ extensive network of global destinations, taking viewers from the plains of Kenya to the Eiffel Tower and the iconic Burj Khalifa in Dubai, will run concurrently.

Both ad spots will subsequently air across Emirates’ key markets in the GCC, the UK, France, Germany and the US.

In addition to traditional advertising and digital platforms, the new “Fly Better” brand promise will also be rolled out across Emirates’ sponsorships and events portfolio.