Divani Hotels Promotes its Luxury Hospitality Services to UK Market

Photo Source: Divani Apollon Palace & Thalasso

In efforts to promote its luxury hospitality products and services to the UK market, the Divani Collection Hotels group has entered into a partnership with London-based public relations and marketing agency Grifco PR.

The UK agency is covering property, spa and luxury travel, and its portfolio includes leading hospitality groups such as Conrad Hotels, Fairmont Hotels & Resorts and Bespoke Hotels among others.

Under the new agreement, Grifco PR will be responsible for the creation and implementation of Divani Hotels’ public relations program in the UK market. Moreover, the British agency will further strengthen the group’s relations with British media, with the aim to promote its luxury hospitality products and services.

“We are delighted to collaborate with Grifco PR… Its executives will be the best partners in our efforts to promote the group’s services to the UK market due to their strategic thinking, exceptional team work, creativity and successful case studies in the field of luxury hospitality,” said Niki Fotiou, marketing and PR director of the Divani Collection Hotels.

The Divani Hotel Group includes seven hotels in Greece (Athens, Meteora, Larissa and Corfu). Its 60-year-long successful presence in the Greek hospitality industry is based on its values and ideals that derive from its love for hospitality. The group’s distinctive hotel units provide high-quality services, with the aim to meet the desires and needs of its guests.