TUI Appoints New Chief Creative Officer

Germany-based travel group TUI has appointed Anna Laestadius as Chief Creative Officer, overseeing the global development of the TUI brand.

Anna’s new responsibilities include the Center of Excellence for Brand Marketing & Insights in the Nordics as well as the company’s development of brand and marketing campaigns. Laestadius follows Barbara Haase, who left TUI earlier this year.

“TUI’s global appeal and power has developed immensely in the past years – today, almost 70,000 people operate under one brand with one face to the customer. This is a great opportunity to help shape its future development,” said Anna Laestadius.

Laestadius has been with TUI since 2015 as Chief Marketing Officer of TUI in the Nordics. During her time in office, she has been responsible for the launch of the brand name TUI in Sweden, Denmark, Norway and Finland, established a powerful TUI Nordic Brand & Marketing team and developed the international “For You” campaign.

In her global role, Anna will report to Erik Friemuth, TUI Group Chief Marketing Officer. She will also keep her function as Nordic CMO and remain part of the Nordic Board.

Laestadius started her career in the advertising and web industry working with brands like Kraft, Star Alliance, Volvo Cars and Ericsson before she spent eight years at ABSOLUT VODKA in different marketing roles, ending up as Global Brand Director. Before joining TUI Anna held the role as Global Vice President Brand & Marketing Electrolux Grand Cuisine.