Marketing Greece Presents 2019 Destination Marketing Plan for Tourism

Marketing Greece, a private marketing company for Greek tourism, has announced its strategic plan for 2019, which aims to further upgrade and promote the country’s tourism products and experiences.

This year, Marketing Greece’s destination marketing plan focuses on the human element, which, according to recent studies, is the country’s competitive advantage.

The company recently launched the “Oh My Greece / Unlock the Feeling” campaign, which focuses on the connection between locals and visitors. Featuring Greek hospitality, the two-minute video recorded over 600,000 organic views and more than 8,500 social media shares in just 48 hours from its release.

Marketing Greece is also promoting human-centered experiences and publicity activities under the “Live it Like a Local” concept. Furthermore, it has redesigned its Discovergreece.com website, aiming to reintroduce international Destination Management Organizations (DMOs) to its innovations.

“For us, destination marketing does not only include a set of activities but also requires the analysis of the competition, the definition of our goals and tools, the development of synergies and the adoption of international travel trends,” said Marketing Greece CEO Ioanna Dretta.

Ioanna Dretta

“These tools make us flexible and bring us closer to the travel community, also creating new ways of communicating in a more direct way,” she added.

By further enriching and promoting specialized products and experiences, enhancing its presence in traditional tourism markets and also targeting the markets of the US and Canada, Marketing Greece aims to increase tourism spending, reduce seasonality and achieve the distribution of travelers to more destinations in the country.

The company also has plans to strengthen its ties with Greece’s tourism market through the development of new collaboration models along with private and public organizations.

In addition, Marketing Greece continues to invest in its know-how through the research activity of INSETE, the expertise of international DMOs and its participation in destination marketing courses.