Marketing Greece’s 2018 Tourism Campaign Grabs Attention of Global Media

Photo Source: Marketing Greece

Focusing on the multi-dimensional character of Athens, but also on lesser known destinations and unique experiences, Marketing Greece’s 2018 tourism campaign attracted the interest of international media.

The destination marketing company last year promoted Greek destinations and authentic travel experiences through 1,041 publications in online and printed media, and six TV features. Furthermore, crews from 11 tourism markets participated in 76 press trips and visited 47 destinations in Greece.

Acropolis Museum, Athens. Photo Source: Marketing Greece

According to Marketing Greece CEO Ioanna Dretta, positive publicity is truly valuable and supports Greece’s promotion activities abroad.

“The journalists and digital influencers that accept our invitations, not only write about our suggestions; they experience Greece for themselves and then share it with their followers,” she said.

During Marketing Greece’s 2018 tourism campaign, Athens’ classic and contemporary character was presented in three episodes of “Quest’s World of Wonder”, a  TV show broadcast on CNN International.

Canada’s Évasion TV also presented Athens’ neighborhoods, gastronomy, culture and everyday life, while The Sunday Times focused on the Greek capital’s must-see sites, restaurants and nightlife options, promoting it as a city break destination.

Furthermore, the “Télématin” show of France 2 TV traveled to the island of Ikaria; Conde Nast Traveller Spain visited Elati, Pelion, Zagori and Parga, and Die Zeit presented the customs of Crete.

Greece was also promoted through digital platforms and the social media. Under the concept, “Bite-sized Greece”, the digital influencers of travel and storytelling platform “Blogtrotters“, unveiled the county’s destinations through local products.

A total of 154 blog posts, 12 vlogs and over 5,000 social media posts traveled the international internet community to 33 Greek destinations.

Marketing Greece is a non-profit organization, founded in 2013 by the Greek Tourism Confederation (SETE), the Hellenic Chamber of Hotels and the Hellenic Association of Communications Agencies (EDEE).