HotelBrain Group Adds New Boutique Hotel to Athens Portfolio

Urban Frame hotel, Athens

HotelKeys, a subsidiary of Greek hotel management and consulting group HotelBrain, has expanded its portfolio of properties with the addition of the new “Urban Frame” boutique hotel, located in the heart of Athens.

The hotel opened its doors on Nikis street near central Syntagma Square, on Monday.

While offering impressive views towards the Acropolis and the Lycabettus hill, the new “Urban Frame” boutique hotel successfully blends a modern style with classical elements.

“With its minimal lines, discreet decoration and tranquil character, the hotel aims to offer the ultimate hospitality experience,” the group’s management said in an announcement.

HotelKeys is one of Greece’s fastest growing companies, currently operating 49 leased hotel properties around the country. Having adopted the “white-flag” hotel management model, the company is expected to add 20 properties to its portfolio by 2020.

HotelBrain is a leading hospitality group in Greece and Southeastern Europe, offering a wide range of personalized services, also assisting hotel owners to achieve optimum results in the hospitality industry.