ITB Asia 2019 Sees Exhibitor Numbers at All Time High

Christian Göke, Chief Executive Officer, Messe Berlin; Michael Müller, the Governing Mayor of Berlin, Federal Republic of Germany; Chee Hong Tat, Senior Minister of State, Ministry of Trade & Industry, Ministry of Education, Singapore; and Keith Tan, Chief Executive, Singapore Tourism Board at the opening ceremony of ITB Asia 2019.

ITB Asia 2019, Asia’s leading travel trade show, opened its doors yesterday in Singapore, to welcome a record number of over 1,300 exhibitors and more than 1,250 buyers.

Held from October 16-18, ITB Asia 2019 has expanded its space to occupy two floors of the Sands Expo and Convention Centre.

Emphasizing the global reach of ITB Asia, this year’s show has attracted ever widening international interest and participation. Over 110 National Tourism Organisations (NTO) and Regional Tourism Organisations (RTO) are exhibiting this year.

”With the expansion of the show and the launch of MICE Show Asia, we’re delighted to welcome our visitors to this 2019’s edition,” said Katrina Leung, Managing Director of Messe Berlin (Singapore), ITB Asia’s organizer.

On Thursday and Friday, attendees can look forward to hearing from Agoda, Expedia, Google, TripAdvisor and Wego, who will discuss actions to adapt to the ever-evolving market, as well as from Booking.com, OYO China, and Tujia on maximizing opportunities to meet the needs of a new generation of Chinese travelers.

In addition, with the fast-growing demands of the MICE and corporate travel sectors, ITB Asia has this year launched the MICE Show Asia. Attendees will hear about forecasts for the global meeting and events industries in 2020, as well as how digital transformation is impacting the industry.

Other noteworthy sessions during the show, include those led by ITB Asia’s partners in the Destination Marketing and Muslim Travel conference tracks.

In addition to the launch of MICE Show Asia, ITB Asia 2019 has also introduced the Buyers Elite Partner Programme. Forty-one partners are part of the programme that provides a forum to develop stronger trade ties with recommended buyers and to maximize business opportunities together.

Furthermore, ITB Asia has announced that it will launch Travel Tech Asia in 2020, Asia Pacific’s largest travel trade show dedicated to travel technology.