Key Tourism Figures 2019: Ioanna Dretta, CEO, Marketing Greece

At the heart of everything we do is the belief that forming synergies and collaborations will enhance the quality and impact of our work

Tourism isn’t just a sector. On the one hand, it’s a chain of values where all the links together determine the final outcome and, on the other, it’s an industry where the human element is more important than it’s ever been.

These are the perhaps the two most important factors that will affect how Greek tourism moves forward.

As far as the value chain is concerned, at the heart of everything we do is the belief that forming synergies and collaborations will enhance the quality and impact of our work. At every level, it maximizes results and shapes the landscape with greater impetus for everyone.

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Ioanna Dretta, CEO Marketing Greece

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…It’s vitally important to focus on how we’re going to connect visitors with the feelings of the truly unique experiences they can have in Greece…

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So we work with other organizations and bodies, both private sector and state, whenever we can. As a connector under a common vision of promoting and enhancing Greek tourism together. We’ve already seen how the industry has been quick to understand this value.

As they say “If You Want To Go Fast, Go Alone. If You Want To Go Far, Go Together”.

At the same time, international trends have repeatedly underlined that the human element is the main component of authenticity.

So it’s vitally important to focus on how we’re going to connect visitors with the feelings of the truly unique experiences they can have in our country. Experiences that make you identify yourself with the destination and be part of it.

The truth is that, compared to our competition, we score higher at every level in this regard.

So it’s something in which Greece can very naturally take the lead.