SWOT-HCH: Registration Open for 4th Boutique Hotels Forum in Athens

Registration has opened for the 4th Boutique Hotels Forum, which is scheduled to take place in Athens on February 6 under the organization of SWOT | Hospitality Management Company and the Hellenic Chamber of Hotels (HCH).

Organized annually, the event is addressed to certified HCH boutique hotels.

“This pioneering forum seeks to highlight the efforts for designing and developing innovative hospitality services in Greece, as well as be the meeting point for hoteliers and the leaders of the Greek and international market, aiming to increase bookings and cooperations,” the organizers said in an announcement.

During the forum, hoteliers will have the opportunity to meet with representatives of leading travel agencies and online sales channels in Greece and abroad.

“They will also benefit from seminars aiming to educate and offer information on various issues such as sales and digital marketing,” the organizers said.

Participation at the 4^th Boutique Hotels Forum is free of charge for certified HCH boutique hotels, as well for hotels that wish to join the chamber’s certification program (if requirements are met).

The 4th Boutique Hotels Forum will take place at the Divani Caravel Hotel in Athens, under the auspices of the Tourism Ministry, the Greek National Tourism Organization and FedHATTA.