Accor Now Counts 3,000 Properties in Europe

French multinational hospitality company Accor recently opened its 3,000th property in Europe, confirming its place as the leading hotel operator in the region, with a total of 340,000 rooms across 39 countries.

The hospitality group reached this symbolic milestone with the addition of its 26th brand, Mondrian, in two locations in France.

According to an announcement by the group, Accor has added the Cannes Grand Hotel (75 guestrooms distributed on 11 floors) on the Croisette in its Mondrian portfolio and its reopening is expected in 2021.

The second property to arrive in France under the Mondrian brand will be in Bordeaux. The hotel, built around a 19th century building, will be comprised of 97 guestrooms and spread over three floors. The hotel is expected to open in spring 2020.

“Accor is bolstering its leadership of the European hospitality market by placing meaning and the customer experience at the heart of its approach,” Franck Gervais, CEO Europe, said.

The addition of the Mondrian brand in Europe testifies to the group’s ambition in the premium and lifestyle segment.

For several years, Accor has been carrying out a radical transformation by specifically choosing to expand its presence in Europe and by accelerating the development of its upscale brands.

Accor aims to become leader in 25 European countries by 2023

Meanwhile, the group is continuing to expand its operations throughout Europe. A few weeks ago, Accor announced the 2021 opening of its very first Novotel in Albania, a major addition to the Group’s offering in Southeast Europe.
In just three years, the group’s luxury brands have gained footholds in nine new European countries – Bosnia Herzegovina, Croatia, Estonia, Israel, Latvia, Monaco, Ukraine, Azerbaijan and Kazakhstan.

Accor adds MGallery brand to Greece portfolio

Three of Accor’s top brands are already in Greece in strategic locations, offering a range of hospitality experiences, from affordable to luxury. Sofitel Athens Airport and Novotel Athenes Hotel provide high standard services, while the cosmopolitan brand ibis Styles is found in Athens and on Crete. The Athens Capital Hotel – MGallery, the latest addition to the group’s portfolio, is expected to start operating in the Greek capital in April 2020.

In just three years, Accor’s luxury and premium brands have entered nine new destinations, meaning that they are now established in 28 of the 39 countries in which the Group operates in Europe.

“Accor has achieved its goal of advancing its luxury range in Europe and has succeeded in offering a portfolio of brands as wide as it is varied,” the group’s CEO Europe added.