Sabre Partners with Google to Build the Future of Travel

Google Cloud has joined forces with Sabre Corporation, a leading travel technology provider, to help digitally transform the traveler’s experience, and co-create the future of travel.

Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions, along with expertise, to reinvent their business with data-powered innovation on modern computing infrastructure.

Sabre, which launched in 1960, revolutionized the travel market with the industry’s first semi-automated flight reservation system. Since then, Sabre has evolved into a broad technology platform and supports a wide range of travel providers, such as individual airlines, hoteliers, agencies, travel aggregators, and more.

The 10-year-strategic partnership between Google and Sabre will enable the travel provider to improve operational agility while developing new services and creating a new marketplace for its airline, hospitality and travel agency customers.

As part of the agreement, engineers and business leaders at both companies will work side-by-side on three main initiatives:

• Improving Sabre’s technology capability: Sabre will begin the process of migrating its IT infrastructure to Google Cloud’s highly available and secure services. The partnership provides Sabre advanced support and greater flexibility to meet its technology objectives.

• Using Google Cloud tools to enhance and optimize travel: Google Cloud’s data analytics tools will enable Sabre to enhance the capabilities of current and future products. They will provide Sabre with insights to help them improve operational efficiency and create and optimize travel options, improving both loyalty and revenues for its customers.

• Driving a broader innovation framework: The two companies have aligned upon a framework that leverages talent and assets of both companies to imagine, develop and deploy future capabilities that will advance the travel ecosystem, benefiting all market participants.