Sabre and Accor to Create First Unified Technology Platform for Hospitality Industry

Leading travel technology provider Sabre Corporation and international hospitality group Accor have announced their intention to create the first unified central reservation (CR) and property management (PM) platform for the global hospitality industry.

In collaboration with Accor, Sabre intends to develop a new full-service property management capability and enrich its existing central reservation and limited service property management systems. These capabilities will combine within a new unified cloud-native, highly-flexible platform that will be built for and available to hoteliers across all property classes and geographic regions.

In this context, Accor would be Sabre’s newest enterprise hospitality customer, adopting Sabre’s industry-leading SynXis Central Reservation system and, ultimately, the new global technology platform for all its hospitality brands and geographies.

“Once developed, this offering will power a new generation of retailing, distribution and fulfillment solutions that will enable hotels to drive revenue growth beyond traditional sources and offer unique personalized services to their guests around the world,” said Sean Menke, president and CEO of Sabre Corporation.

The announcement also demonstrates Sabre’s commitment to help hoteliers operate more efficiently, increase revenue and offer personalized traveler experiences.

“We expect that the unified CR/PM platform will allow Sabre to better meet the needs of enterprise hoteliers and will significantly increase the company’s ability to grow its footprint in the global enterprise hotel segment,” said Justin Ricketts, president of Sabre Hospitality Solutions.

Accor is a world-leading augmented hospitality group offering unique experiences in more than 5,000 hotels and residences across 110 destinations. This initiative underscores the group’s long-term strategy and global ambition to invest in technological innovations to assure operational excellence, efficiency, savings and agility to their owners.

“For Accor, the new technology will bring an opportunity to further and significantly enhance the group’s core business activities including hotel distribution, guest recognition and owner relationships,” said Gilles de Richemond, chief information officer at Accor.