Messe Berlin Launches ITB Virtual Convention for Travel Industry to do Business

Despite the cancellation of ITB Berlin 2020, ITB is now offering digital services 365 days a year through itb.com, a new online networking platform launched for the world’s travel industry.

According to an announcement by Messe Berlin, the global website spans a bridge between real-life meetings and digital networking, and features innovative tools for business, networking and exclusive content.

“In these very difficult times the tourism industry needs ITB more than ever. That is why, at the forward-looking events of the ITB Virtual Convention, leading speakers from ITB will be discussing how the world’s travel industry can harness intelligent strategies to make sure it remains future-proof even in a challenging environment,” said Martin Buck, Senior Vice President, Travel & Logistics at Messe Berlin GmbH.

The ITB Virtual Convention will run from March 5 to 11 2020.

In the wake of the latest developments, discussions on how the industry can deal with the coronavirus will play a key role at ITB Virtual Convention.

During the 6-day virtual convention, viewers can follow more than 20 exclusive live streams and videos in English and German, some in real time, some time-shifted, on itb.com. Afterwards, they will be made available as videos on demand.

All registered attendees at ITB Berlin 2020 may access the AI-based Travel Network, while those who had not previously planned to visit the show in Berlin can also register now. Travel Network users can set up a profile, match interests, be contacted and network. They can also follow other users, exchange contact details, chat and set up appointments.

“Virtual rooms” are being made available online where users can hold meetings which they had scheduled prior to ITB Berlin 2020. A video link enables face-to-face meetings. Furthermore, itb.com offers the latest news from the World Travel Trends Report and ITB Berlin News, the official Show Daily of the event – which this year will be a weekly edition.