The World Tourism Organization (UNWTO) has partnered with CNN International to create a 60 second film to celebrate the unique power of tourism and inspire people to get ready to travel again.
The new initiative is part of the UNWTO’s #TravelTomorrow campaign which was launched at the start of the Covid-19 pandemic and emphasized the importance of putting public health first.
The organization’s partnership with CNN comes as many destinations are now looking to easing travel restrictions.
“I am excited by this new initiative created by CNN, a valued partner of the UNWTO, to keep the world connected to the people and places that wait for us when we can once again enjoy the gift of travel – a sector that will be critical to global economic recovery, unity and opportunity,” UNWTO Secretary-General Zurab Pololikashvili said.
Photo source: UNWTO
The film, which will be shown on CNN International and its social media and which will also be amplified by UNWTO’s own media channels, will take viewers around the world, reminding them of the wonders beyond their neighbourhoods.
#TravelTomorrow aims to drive imagination for future trips featuring adventure, business, culture, family and friends. It also promotes solidarity and emphasizes the importance of all tourists following the guidelines of the World Health Organization (WHO).
“It is important to share this responsible yet aspirational message with CNN’s global audience, reminding people that while many have to stay home today, to not stop dreaming about where they want to travel to tomorrow,” CNN Worldwide Commercial President Rani Raad said.
