WTTC Launches #wear2care Campaign, Urges Travel with Face Masks

The World Travel & Tourism Council (WTTC) has launched a new campaign and is calling on all travellers to don protective face masks to show they ‘wear to care’ in the new normal of travelling, following the Covid-19 crisis.

“As countries transition from lockdowns to reopening their borders, the wearing of face masks helps signal the return of safer travels, while also providing personal protection for users as well as those around them,” the WTTC said in an announcement.

The advice from WTTC in favour of mandatory mask wearing comes from evidence that countries which are recovering faster and avoid second COVID-19 spikes are those where the use of face masks have been widely enforced and encouraged.

Following medical guidance from the Harvard T.H. Chan School of Public Health, WTTC advises the wearing of masks on all forms of transport throughout the entire traveller journey, as well as when visiting any interior venue or those with restricted movement which results in close personal contact of two metres or less.

WTTC has asked governments around the globe to enforce the wearing of face masks, as well as enlisting the support of the private sector to remind customers of their obligations to protect their health and that of fellow travellers.

New campaign: #wear2care

Travellers around the world are being encouraged to join in the WTTC social media campaign which is launching with the hashtag #wear2care.

“Embracing the use of face masks will reduce the risk of transmission, protect the user and those around them, as well as reintroducing a sense of normality. as we learn to live with the virus until a vaccine is found,” the WTTC said.

The new recommendations follow in the wake of WTTC recently issuing its new guidelines for Safe & Seamless Travel including testing and tracing to ensure people can enjoy Safe Travels in the ‘new normal’.

Frequent handwashing and using hand sanitiser complement the use of face masks which can significantly reduce the risk of COVID-19 transmission.

The WTTC encourages travellers to get involved in the WTTC campaign by sharing pictures of the themselves proudly travelling with their masks and sharing the hashtag #wear2care.