ITB Asia 2020 Will Look to Reinvent Travel in the New Normal

The ITB Asia 2020 Virtual event, scheduled to take place during October 21-23, has revealed its three-day agenda that will focus on ways to “Reinvent travel in the new normal”.

The 120-session themed agenda has been specially curated to help travel industry professionals navigate through the current challenges caused by Covid-19 and prepare for the industry’s recovery.

Furthermore, the virtual event, next month will see travel industry professionals around the world connect to share ideas and plans that will shape the next decade of travel in a post-pandemic world.

ITB Asia 2020 will be hosted on ITB Community, which has over 1,500 community members and over 400 buyers subscribed till date, since the launch two weeks ago.

So far, over 100 confirmed exhibitors have registered for ITB Asia 2020 Virtual.

The event’s speakers will address industry’s best practices, business innovations, industry know-how and professional tips on how to adopt the mindset of industry leaders when navigating through challenges.

Industry-leading keynote speakers this year include Angel Llull Mancas, Vice President & Managing Director, Asia Pacific, Booking.com; Hermione Joye, Sector Lead, Travel and Vertical Search APAC, Google; Deep Kalra, Chairman & Group CEO, MakeMyTrip; Axel Hefer, Managing Director & CEO, trivago; and Ben Drew, President, Viator.

Over the course of the three-day event, sessions will address six core themes:

• Corporate travel,
• MICE Show Asia,
• Travel Tech Asia,
• Destination marketing,
• Hotel revenue and distribution,
• Tours, attractions and activities.

The ITB Asia, MICE Show Asia and Travel Tech Asia live event will be rescheduled to next year, 27 – 29 October 2021, at Sands Expo & Convention Centre, Singapore.