ITB Asia Kicks Off 1st Virtual Event: Reinventing Travel in the New Normal

The ITB Asia 2020 virtual travel trade show kicked off today with ITB Community, MICE Show Asia and Travel Tech Asia.

ITB Asia 2020, Asia’s leading travel trade show, today opened its virtual doors for the first-ever virtual event.

Over the course of the next three-days, almost 900 buyers and 400 exhibitors from all over the world will come together to establish high-quality networks, conduct business, and share their knowledge.

Held on the newly established platform  ITB Community, this year’s ITB Asia event also plays host to MICE Show Asia and marks the debut of Travel Tech Asia.

The virtual exhibition

Despite ITB Asia’s brand-new format, the virtual exhibition line-up continues to facilitate business appointments, digital exhibition booths, a business matching platform, and 24/7 chat and call functions for almost 400 exhibitors around the world to engage with key clients and partners.

Being a global stage, the virtual exhibition will feature new destinations and the annual Business Matching which takes place on a dedicated digital portal.

The conference

Now in its 13th year, the theme of this year’s conference is “Reinventing Travel in the New Normal”.

The over 100-session themed agenda, led by more than 160 international speakers, has been specifically curated to support the travel industry in navigating the current challenges and prepare for eventual recovery.

Partners discuss on recovery

This year, ITB Asia’s partners also have a strong speaker track. In its fifth year of partnership with CrescentRating for the “Halal in Travel Asia Summit”, this year’s summit focuses on enabling destinations and travel stakeholders to develop their own strategic solutions towards recovery and growth.

Meanwhile, the Travel Foundation will run a themed session focussed on “Building Back Better” which will look at what better means to the Future of Tourism Coalition.

Building a resilient MICE industry

MICE Show Asia invites professionals in the meetings and events industries to look ahead to building a resilient post COVID-19 MICE industry. Highlights of the event will include a series of MICE destination talks with global participation including Auckland Tourism, Events and Economic Development (ATEED), German Convention Bureau (GCB), Melbourne Convention Bureau (MCB), Russian Convention Bureau (RCB) and many others.

Travel Tech Asia

During  Travel Tech Asia participants can share latest technologies, trends, tech travel brands and innovative startups, to create new possibilities for the future of travel. Thousands of influential executives and attendees across travel industry sectors will come together for three days of unparalleled networking as part of the largest travel trade show in APAC.

For more information on this year’s event or to join the next two days, click here.

The Greek Travel Pages (GTP) is a communications sponsor of ITB Asia 2020.