Culture Athens Epidaurus Festival Introduces New Brand Identity by GTP editing team 19 April 2021 written by GTP editing team 19 April 2021 0 comments Share 0FacebookTwitterLinkedinWhatsappEmail 21 The Athens Epidaurus Festival, one of Greece’s most significant annual cultural events, has launched a new brand identity, with the aim to introduce its audience to a new era of cultural creation. The previous logo (right) had been an integral part of the festival since 1998. According to Athens Epidaurus Festival Artistic Director Katerina Evangelatos, the new brand identity will mark the beginning of a new era for the festival. “This past difficult winter, not only did we prepare the 2021 artistic program and launch a successful set of new initiatives entitled Open Plan, but we also worked towards redesigning our brand identity, as part of an overall effort to provide a breath of fresh air into this institution… The new identity aims, among other things, to highlight the historical continuity of a festival spanning 66 years by drawing attention to its pioneering character and its high standing as one of the most prominent cultural organizations, both in Europe and worldwide,” she said. “Our relationship with the international scene is of paramount importance: we are a Greek, European, and international Festival. Our audience includes Greeks and thousands of visitors from around the world. This is precisely why we have decided to [re]introduce ourselves with our international name: Athens Epidaurus Festival,” Evangelatos added. The new brand identity The new visual identity was created by designer and creative director Dimitris Papazoglou and the DpS / Athens team. Reflecting both the fresh vision of the Athens Epidaurus Festival and the demand for stronger emphasis on promotion and openness in connection to Greece’s leading cultural organization through various applications, the festival’s new brand identity responds to two basic needs. According to Papazoglou “it is a powerful, symbolic statement, whose conceptual references, connotations, and interpretations visually encapsulate the festival’s core philosophy. Furthermore, as a tool of communication, the new brand identity is multifunctional, creatively flexible, and experimental, effectively covering a wide range of applications”. Join the 15,000+ travel executives who read our newsletter Follow GTP Headlines on Google News to keep up to date with all the latest on tourism and travel in Greece. Share 0 FacebookTwitterLinkedinWhatsappEmail GTP editing team This is the team byline for GTP. The copyrights for these articles are owned by GTP. They may not be redistributed without the permission of the owner. previous post Registration Opens for Posidonia Sea Tourism Forum Digital next post Athens Commercial Center Upgrade to Include More Pedestrian-friendly Streets You may also like Test post 6 June 2025 Greece’s Hotel Market Sees Major Investments Over Four Months 5 February 2025 Greek Tourism Ministry Monitors Santorini Situation as Seismic Activity Continues 5 February 2025 Global Air Passenger Demand Reaches Record High in 2024, IATA Reports 5 February 2025 Greek PM Reassures Public About Santorini’s Ongoing Seismic Activity 5 February 2025 Milos: Ministry Suspends 5-star Hotel Construction Near Sarakiniko Beach 5 February 2025 Leave a Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment. Δ