ActiveMedia Group Scores High at 2021 Tourism Awards with 7 Accolades

Kick boxing champion Alexandros Nikolaidis at the Ford Go Further half-marathon in Voidokilia (photo by Elias Lefas)

ActiveMedia Group, a leading sports tourism company in Greece, has received a total of seven accolades at the 2021 Tourism Awards for its innovative sports events.

The annual Tourism Awards event highlights and rewards top practices and innovative initiatives of tourism enterprises and organizations.

ActiveMedia received the highest distinction – the Platinum Award – in the “Advertising Campaign & Media Promotion” category for the Navarino Challenge sports tourism event.

“During a difficult year due to the pandemic, the top sports event was promoted through an innovative campaign that ran with the aim to inform the public about the safety measures undertaken and the educational, recreational and experiential activities added,” ActiveMedia said in an announcement.

For the same event, ActiveMedia won the Silver Award in the “Travel Show” category for its highly successful collaboration with award-winning Greek-American Chef Diane Kochilas and reknown Greek-American ultra-marathon runner Dean (Constantine) Karnazes. Through these two collaborations ActiveMedia highlighted Mediterranean diet and promoted Messinia and Costa Navarino as the ideal health and wellness tourism destination.

Greek-American ultramarathon runner Dean Karnazes. Photo credit: Babis Giritziotis

In addition, the company won a total of five awards for the Authentic Marathon Swim sports cultural tourism event, that was organized in collaboration with the Municipality of Istiaia-Edipsos.

More specifically, ActiveMedia won two Silver Awards for its “Guest – Staff Protection” strategy against Covid-19, and its “Integrated Communications Campaign”.

It also received three Bronze Awards in the “Sports Tourism”, “Interconnection of tourism with other sectors of the Greek economy” and “Technology enhanced experience” categories, for the technology solutions used to improve the travel experience.

Impressive photo from the Authentic Marathon Swim event by Elias Lefas

“ActiveMedia Group has – once again – proved that success does not come by chance. It confronted the difficulties brought by the pandemic in tourism and sports, guided by the professional experience of its human resources, the high quality of its services and the strong commitment to its goals,” the announcement said.