RE|DIRECT Welcomes Lefteris Varelis as Head of Hospitality Department

Lefteris Varelis

RE|DIRECT, an Athens-based digital marketing and consulting agency, has appointed Lefteris Varelis as head of its hospitality department.

Lefteris is a tourism executive with a long experience in the hospitality and gastronomy sectors, having held positions in hotel management, media, public relations and marketing.

He was responsible for the communications and public relations strategy of Astir Palace Vouliagmeni and Astir Beach.

He has also worked for hotels and restaurants such as Matsuhisa Athens, 40Forty and Papillon.

“With the contribution of Lefteris Varelis, RE|DIRECT will upgrade its services through a 360-degree communication plan related to the know-how and experience of hospitality brands,” the company said.

RE|DIRECT offers a wide range of communication services, from advertising, digital and mobile marketing services to digital signage, user experience design (UI.UX), web application development, customer relationship and social media management.